It Starts With A Strategy
A question we get asked all the time is, “are Facebook ads dead?” And the answer is a solid, “sorta.”
The truth is, social media ads are a piece of a larger, comprehensive lead/sales generation strategy. The problem is that online marketing is challenging and time consuming for small businesses to master. Plus the platforms keep changing.
The reality is that you don’t have time to master all the facets of digital advertising, let alone create, implement, and optimize a comprehensive marketing strategy.
We Know Paid Media
Have you ever heard a marketer say, “I’ve spent millions of dollars on social media advertising (in my career)”? Well, not to brag, but we’ve spent millions of dollars per month on social media advertising. That amount of experience has taught us that success in advertising is about three things:
You Need A Business Generating System
Your business needs a marketing system that can reliably generate revenue opportunities for the business.
Target Your Ideal Customer
Nurture Prospects Automatically
Deliver pre-vetted appointments / sales
Discover LeadGen Lab
Any Platform Your Audience Is On
The days of a single, cheep social ad platform that everyone uses is gone. Your customer's attention spans a number of different apps and experiences. Which is why we develop a paid media strategy based on the objectives of your business.
The Power of a System
The last thing you want to be doing is chasing and calling bad leads of people who have no intention of buying your product or service. Yet people only buy from those whom they know, like, and trust. So we let our intelligent marketing platform handle all of the lead nurturing and qualifying. That way, whenever you pick up the phone or sit down for a new client consultation you are speaking with someone who has been primed and is ready to say YES.
A Case Study
Social Ads Lead To $14 Million In Real Estate Sales
For the millennial real estate agents at The One Group, social media was second-nature to them. So when the pandemic lockdowns occurred, the team make a major pivot to online. Through a series of paid media campaigns that offered information and hope, the team doubled their sales and grew their team while still social distancing. Today, digital marketing accounts for 25% of the company's business.
