A Strategic Online Sales Funnel Builds 6-Figure Personal Coaching Business

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An elite life coaching program for men, Man-UP! Life Coaching was a cause searching for the voice that could build a tribe. The founder and head Coach, Dennis, was brilliant in working with his clients: men looking to level-up in life and get ahead. But when it came to being a celebrity spokesman for the brand and creating content to attract his ideal client, he was hesitant.

We re-branded the website and leaned into the niche of "men helping men." We structured the site as a lead hub designed to tell the story and sell the service. Next a paid marketing campaign, driven by video reels, was developed to fill the lead funnel's sales calendar.

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Situation
  • Outdated website with no clear call to action
  • Zero social media presence on trending platforms
  • Shy content creator in front of the camera
Solutions
  • Brand design and management
  • Website digital hub
  • Paid ad campaign with nurture funnel
  • Video production and editing
  • Talent and on-screen coaching
Impact
  • 65% business growth over 9 months
  • Company added a second coach to handle additional business
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