A Strategic Online Sales Funnel Builds 6-Figure Personal Coaching Business
An elite life coaching program for men, Man-UP! Life Coaching was a cause searching for the voice that could build a tribe. The founder and head Coach, Dennis, was brilliant in working with his clients: men looking to level-up in life and get ahead. But when it came to being a celebrity spokesman for the brand and creating content to attract his ideal client, he was hesitant.
We re-branded the website and leaned into the niche of "men helping men." We structured the site as a lead hub designed to tell the story and sell the service. Next a paid marketing campaign, driven by video reels, was developed to fill the lead funnel's sales calendar.
- Outdated website with no clear call to action
- Zero social media presence on trending platforms
- Shy content creator in front of the camera
- Brand design and management
- Website digital hub
- Paid ad campaign with nurture funnel
- Video production and editing
- Talent and on-screen coaching
- 65% business growth over 9 months
- Company added a second coach to handle additional business